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Read Is Current DLP Failing Data Security in the Age of Generative AI?
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Is Current DLP Failing Data Security in the Age of Generative AI?

In the recent episode of The Security Strategist Podcast, guest Gidi Cohen, CEO and Co-Founder of Bonfy.AI, sat down with host Richard Stiennon, Chief Research Analyst at IT Harvest. They discussed the reasons traditional data loss prevention (DLP) systems fail. Cohen stressed that understanding data context is now crucial for securing AI-driven enterprises.

“Even before generative AI, DLP never really worked well,” he told Stiennon. “It relied on static classification and outdated detection models that created noise and false positives. Now, with dynamic content generated and shared instantly — and humans often out of the loop — those tools can’t keep