Katie Baker, Content & Partnerships at EM360Tech
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Katie Baker

Content & Partnerships · EM360Tech
  • EM360Tech
  • Joined 2024
39 Followers
85 Following
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Areas of Expertise

Published content

Read What is Google AI Mode and Will It Change How We Use The Internet?
What is Google AI Mode
AI
What is Google AI Mode and Will It Change How We Use The Internet?
2 min
Read EM360Tech’s Takeaways from Tech Show London 2025
tech show london em360tech
Emerging Technologies
EM360Tech’s Takeaways from Tech Show London 2025
2 min
Read Google DeepMind To Power Physical Robots With New Gemini Robotics Models
google deepmind gemini robotics
AI
Google DeepMind To Power Physical Robots With New Gemini Robotics Models
4 min
Read Leeds United Customer Card Details Compromised In Cyber Attack
Leeds United Customer Card Cyber Attack
Security
Leeds United Customer Card Details Compromised In Cyber Attack
2 min
The Problems We Created By Solving Problems: Why The Technologies Reshaping Our World Are Creating Challenges We Never Expected
em360tech image
Whitepaper
AI

The Problems We Created By Solving Problems: Why The Technologies Reshaping Our World Are Creating Challenges We Never Expected

by Megan Leanda Berry
5 min

Get the new EM360Tech report exploring what happens when useful technologies become essential. See how scale, automation, connectivity, digital services and interdependence create new risks and responsibilities that organisations often only discover after those systems are already critical.

  • Why successful technology creates new dependencies
  • How automation changes responsibility and accountability
  • Why connectivity creates risks beyond the system itself
  • How digital growth creates accessibility and resilience challenges
  • What it takes to design for second-order consequences
Get The Report Now
The Approval Economy: Why Enterprise Marketing Is Losing Control Of The Buying Journey
em360tech image
Whitepaper
AI

The Approval Economy: Why Enterprise Marketing Is Losing Control Of The Buying Journey

by Megan Leanda Berry
6 min

Stop chasing visibility. Start building approval.

Get the new EM360Tech report on the approval economy. Learn why enterprise buying decisions increasingly form outside vendor-controlled channels, and how to build trust, credibility, and buyer confidence that survives scrutiny.

  • Why approval matters more than attention
  • How AI, analysts, reviews, and peers shape influence
  • Why intent data tells only part of the story
  • The difference between discovery content and approval content
  • How to make enterprise decisions easier to defend
     
Read The Report Now
Something About AI Still Doesn’t Feel Right
em360tech image
Whitepaper
AI

Something About AI Still Doesn’t Feel Right

by Megan Leanda Berry
4 min

AI is changing work. Just not the way we expected.

Get the new EM360Tech report exploring the gap between the AI story we’ve been told and what’s actually happening at work. See how AI is reshaping jobs, raising expectations, increasing pressure, and changing what people are responsible for.

  • Why productivity gains don’t always mean less work
  • How jobs are changing without simply disappearing
  • Why faster work is creating higher expectations
  • Where the AI verification burden comes from
  • What changes when AI moves from assisting to acting
Download Report Now